Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness
Saved in:
| Published in: | Journal of Entrepreneurship and Business Innovation |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1868552859188985858 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Journal of Entrepreneurship and Business Innovation |
| description | |
| discipline_display | Management |
| discipline_facet | Management |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63883 |
| institution | FRELIP |
| journal_source_facet | Journal of Entrepreneurship and Business Innovation |
| last_indexed | 2026-06-20T21:27:47.459Z |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness Management General Management |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Management General Management |
| subject_facet | Management General Management |
| title | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_alt | El efecto del marketing en redes sociales en las decisiones de compra de los consumidores en Klang Valley: el papel mediador del conocimiento de marca L'effet du marketing sur les réseaux sociaux sur les décisions d'achat des consommateurs dans la vallée de Klang : le rôle médiateur de la notoriété de la marque O Efeito do Marketing em Mídias Sociais nas Decisões de Compra do Consumidor no Vale do Klang: O Papel Mediador do Conhecimento da Marca |
| title_auth | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_es_txt | El efecto del marketing en redes sociales en las decisiones de compra de los consumidores en Klang Valley: el papel mediador del conocimiento de marca |
| title_fr_txt | L'effet du marketing sur les réseaux sociaux sur les décisions d'achat des consommateurs dans la vallée de Klang : le rôle médiateur de la notoriété de la marque |
| title_full | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_fullStr | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_full_unstemmed | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_pt_txt | O Efeito do Marketing em Mídias Sociais nas Decisões de Compra do Consumidor no Vale do Klang: O Papel Mediador do Conhecimento da Marca |
| title_short | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_sort | the effect of social media marketing on consumer purchase decisions in klang valley: the mediating role of brand awareness |
| topic | Management General Management |
| url | https://www.macrothink.org/journal/index.php/jebi/article/view/23244 |