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The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness
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| Published in: | Journal of Entrepreneurship and Business Innovation |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1867301674022862849 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Journal of Entrepreneurship and Business Innovation |
| description | |
| discipline_display | Management |
| discipline_facet | Management |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63883 |
| institution | FRELIP |
| journal_source_facet | Journal of Entrepreneurship and Business Innovation |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness Management General Management |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Management General Management Management General Management |
| subject_facet | Management General Management |
| title | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_auth | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_full | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_fullStr | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_full_unstemmed | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_short | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_sort | the effect of social media marketing on consumer purchase decisions in klang valley: the mediating role of brand awareness |
| topic | Management General Management |
| url | https://www.macrothink.org/journal/index.php/jebi/article/view/23244 |