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Hedonic motivation and online purchase intention: the moderating role of gender
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| Published in: | Business: Theory and Practice |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1868554021947572225 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Business: Theory and Practice |
| description | |
| discipline_display | Business and Economics |
| discipline_facet | Business and Economics |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:94037 |
| institution | FRELIP |
| journal_source_facet | Business: Theory and Practice |
| last_indexed | 2026-06-20T21:45:54.952Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Hedonic motivation and online purchase intention: the moderating role of gender Business and Economics General Business and Economics |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Business and Economics General Business and Economics |
| subject_facet | Business and Economics General Business and Economics |
| title | Hedonic motivation and online purchase intention: the moderating role of gender |
| title_alt | Motivación hedónica e intención de compra online: el rol moderador del género Motivation hédonique et intention d'achat en ligne : le rôle modérateur du genre Motivação hedônica e intenção de compra online: o papel moderador do gênero |
| title_auth | Hedonic motivation and online purchase intention: the moderating role of gender |
| title_es_txt | Motivación hedónica e intención de compra online: el rol moderador del género |
| title_fr_txt | Motivation hédonique et intention d'achat en ligne : le rôle modérateur du genre |
| title_full | Hedonic motivation and online purchase intention: the moderating role of gender |
| title_fullStr | Hedonic motivation and online purchase intention: the moderating role of gender |
| title_full_unstemmed | Hedonic motivation and online purchase intention: the moderating role of gender |
| title_pt_txt | Motivação hedônica e intenção de compra online: o papel moderador do gênero |
| title_short | Hedonic motivation and online purchase intention: the moderating role of gender |
| title_sort | hedonic motivation and online purchase intention: the moderating role of gender |
| topic | Business and Economics General Business and Economics |
| url | https://journals.vilniustech.lt/index.php/BTP/article/view/20651 |