Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management
Saved in:
| Published in: | Discover Sustainability |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1868847796489027584 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Discover Sustainability |
| description | |
| discipline_display | Environmental Studies |
| discipline_facet | Environmental Studies |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:95110 |
| institution | FRELIP |
| journal_source_facet | Discover Sustainability |
| last_indexed | 2026-06-24T03:35:44.150Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management Environmental Studies General Environmental Studies |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Environmental Studies General Environmental Studies |
| subject_facet | Environmental Studies General Environmental Studies |
| title | Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management |
| title_alt | Impulsando el rendimiento de la innovación y el marketing sostenible a través del análisis de big data y el papel moderador de la agilidad de marketing y la gestión de la experiencia del cliente Amélioration de la performance d'innovation et du marketing durable grâce à l'analyse de mégadonnées et au rôle modérateur de l'agilité marketing et de la gestion de l'expérience client Impulsionando o desempenho da inovação e o marketing sustentável através da análise de big data e o papel moderador da agilidade de marketing e gestão da experiência do cliente |
| title_auth | Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management |
| title_es_txt | Impulsando el rendimiento de la innovación y el marketing sostenible a través del análisis de big data y el papel moderador de la agilidad de marketing y la gestión de la experiencia del cliente |
| title_fr_txt | Amélioration de la performance d'innovation et du marketing durable grâce à l'analyse de mégadonnées et au rôle modérateur de l'agilité marketing et de la gestion de l'expérience client |
| title_full | Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management |
| title_fullStr | Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management |
| title_full_unstemmed | Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management |
| title_pt_txt | Impulsionando o desempenho da inovação e o marketing sustentável através da análise de big data e o papel moderador da agilidade de marketing e gestão da experiência do cliente |
| title_short | Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management |
| title_sort | driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management |
| topic | Environmental Studies General Environmental Studies |
| url | https://link.springer.com/article/10.1007/s43621-026-03872-9 |