Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment
Saved in:
| Published in: | Economics and Culture |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1869844227649699840 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Economics and Culture |
| description | |
| discipline_display | Economic Sciences General |
| discipline_facet | Economic Sciences General |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:99680 |
| institution | FRELIP |
| journal_source_facet | Economics and Culture |
| last_indexed | 2026-07-05T03:33:35.377Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment Economic Sciences General General Economic Sciences General |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Economic Sciences General General Economic Sciences General |
| subject_facet | Economic Sciences General General Economic Sciences General |
| title | When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment |
| title_alt | Cuando las marcas auténticas se sienten como uno mismo: el papel de la autocongruencia en el apego a la marca Quand les marques authentiques ressemblent au soi : le rôle de la congruence de soi dans l'attachement à la marque Quando Marcas Autênticas Parecem o Eu: O Papel da Autocongruência no Apego à Marca |
| title_auth | When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment |
| title_es_txt | Cuando las marcas auténticas se sienten como uno mismo: el papel de la autocongruencia en el apego a la marca |
| title_fr_txt | Quand les marques authentiques ressemblent au soi : le rôle de la congruence de soi dans l'attachement à la marque |
| title_full | When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment |
| title_fullStr | When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment |
| title_full_unstemmed | When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment |
| title_pt_txt | Quando Marcas Autênticas Parecem o Eu: O Papel da Autocongruência no Apego à Marca |
| title_short | When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment |
| title_sort | when authentic brands feel like the self: the role of self-congruity in brand attachment |
| topic | Economic Sciences General General Economic Sciences General |
| url | https://sciendo.com/article/10.2478/jec-2026-0006 |