Similar Items: The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
- Consumer intentions of purchasing luxury brands versus counterfeits in South Africa
- The antecedents and consequences of brand equity in the South African running shoe market
- Political Space and Loyalism in Ancient China: A Case Study of Li Si
- Exploring the role of consumer brands In shaping employer brand attractiveness
- Consumers' motivations to engage with local brands on social media
- An exploration of the alignment between the leadership brand and corporate brand attributes
Author: Botha, Elsamari
- B2B brand engagement in social media: The employee's perspective
- Understanding the role of emotion in viral marketing
- Social media performance of user generated content and its relationship with conspicuous consumption: through the lens of the expectation confirmation theory
- Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa
- The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
- Evaluating an androgynous brand extension: the gender identity/ gendered brand relationship and influencing factors