Similar Items: Attributes that influence generation-Y consumers in their choice of Smartphone
- The preferences of Y-generation students on the workplace
- Investigating the use of generational cohort theory to identify total reward preferences
- Generational differences in South African consumers' brand equity perceptions
- The strategic value of authentic narrative in branded entertainment
- Smartphone-based nitrate sensor
- Perceived risk barriers to online shopping : experiences of technologically enabled generation y consumers
Author: Goldman, Michael
- The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
- The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application
- Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective
- Economic value of sport
- Determining the individual attributes influencing professional male rugby athlete value in South Africa
- The role of local context in the local strategies of global brands