Similar Items: The management of long-term marketing relationships in business-to-business financial services
- Leveraging connectivity to innovate for a differentiated customer experience : a study into the management of interaction between financial services organisations and their external environment to enhance the innovation process for the delivery of a differentiated customer experience
- An examination of dark side behaviour in business-to-business relationships
- Engaging with the engaged – Issues around the topic of customer engagement
- A systemic perspective of market orientation as a co-producer of desired business outcomes
- Quality customer information management in the financial services industry : a case study
- A systemic perspective of a customer relationship management solution for business
Author: Terblanche, N. S.
- The application of new product development principles in the pharmaceutical industry : a comparative study of marketing practitioners' perceptions
- Developing a scale to measure the benefits of co-production in the tourism industry
- Control measures in South Africa surrounding the tobacco and alcoholic beverage industry
- Exploring the contribution of an integrated coaching and mentoring framework to develop entrepreneurial self-efficacy in survival-driven entrepreneurs
- A study of the brand characteristics of Oakley
- A study on database marketing practices that raise consumer privacy concern : a proposed model for regulating database marketing practices in South Africa
Author: Theron, Edwin
- An assessment of the antecedents of church commitment
- The management of long-term marketing relationships in business-to-business financial services
- An analysis of trust amongst customers of independent community pharmacies
- Social and organisational identification and student commitment : the mediating roles of trust and shared values
- Die bemarkingstrategie-implikasies vir toerisme-aanbiedings vir blanke afgetredenes in die R.S.A.
- Consumers' motivations to engage with local brands on social media