Similar Items: Price versus brand : assessing the role of price and brand in low-income consumer decision-making
- Assessing brand fit using conjoint analysis
- Exploring the role of consumer brands In shaping employer brand attractiveness
- Assessing brand image transfer in sponsorship
- The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands
- The effect of the senses on the perception of a brand
- A study of the brand characteristics of Oakley
Author: Gerber, Charlene
- The effect of the senses on the perception of a brand
- Price versus brand : assessing the role of price and brand in low-income consumer decision-making
- The consumer-perceived risk associated with the intention to purchase online
- Assessing brand image transfer in sponsorship
- Assessing brand fit using conjoint analysis
- Antecedents to consumer willingness to share information with retailers