Author: Pillay, Pragasen
Similar Items: The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach
- The influence of sonic logos in television advertisements : a neuromarketing perspective
- Persuasive Strategies in the Language of Insurance Advertising in the Print Media in Nigeria
- An exploration of the ethics of scam advertising and advertising awards shows in South Africa
- Is it top-down or bottom-up? an evaluation of processes involved in salience and decision making utilising eye-tracking consumer neuroscience research
- Perception of women in Egyptian advertising
- The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention