Author: Boshoff, Christo
Similar Items: The influence of sonic logos in television advertisements : a neuromarketing perspective
- South African marketing researchers’ perceptions of neuromarketing and its utilisation in a marketing research context
- The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach
- Can Brand Ambassadors Influence Product Loyalty? Perceptions on Globacom Mobile Network Advertisements
- Can brand ambassadors influence product loyalty: perceptions on globacom mobile network advertisements
- The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
- A framework for the planning and integration of out-of-home advertising media in South Africa
