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The Style of Decision: Consumer Wisdom and the mediating role of the Heuristic-Systematic Model of Information Processing in Clothes Shopping
Rationality and emotions are often treated as opposing forces in decision-making. Yet what if the more productive question is not which one prevails, but how a balance between the two might be achieved? Wisdom offers precisely this kind of integrative paradigm. Wisdom is a central trait for self-dev...
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AUC Knowledge Fountain
2026
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