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Fast moving consumer goods companies penetrating low-income markets in South Africa
This research explores the challenges and opportunities for Fast Moving Consumer Goods (FMCG) companies in penetrating low-income markets in South Africa, particularly focusing on the base of the pyramid (BoP). Employing qualitative, exploratory methods, the study involved in-depth interviews with i...
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| Format: | Thesis |
| Language: | English English |
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Graduate School of Business (GSB)
2025
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