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Narrative branding in support of anthropomorphised personality: A case study of the South African dog influencer industry
The curation of accounts featuring one's dogs form a popular influencer subculture found on Instagram. While dog influencer Instagram accounts avidly portray a branded character, multiple other forms of media have the potential to support anthropomorphised personalities in similar ways. This paper e...
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| Format: | Thesis |
| Language: | English English |
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Centre for Film and Media Studies
2025
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