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Consumers' motivations to engage with local brands on social media

Thesis (MCom)--Stellenbosch University, 2024.

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Bibliographic Details
Main Author:	Esterhuyzen, Lisa
Other Authors:	Theron, Edwin
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2025
Subjects:	Social media > Marketing Internet marketing Consumers > Attitudes Online social networks Branding (Marketing) UCTD
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Consumers' motivations to engage with local brands on social media by Esterhuyzen, Lisa

Published 2024

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