Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The effect of the level of fear appeal on attitude towards advertising and behavioural intention
Thesis (MComm)--Stellenbosch University, 2008.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | en_ZA |
| Published: |
Stellenbosch : Stellenbosch University
2012
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: The effect of the level of fear appeal on attitude towards advertising and behavioural intention
- The impact of fear appeal advertising on disposition formation in HIV/Aids related communication
- The influence of fear appeal approaches and perceived risk on generation Y consumers’ protection motivation
- Cigarette smokers' perceptions of fear-appeal advertising
- Fear-based advertising appeals : assessing execution styles of social marketing campaigns
- Persuasive Strategies in the Language of Insurance Advertising in the Print Media in Nigeria
- A phenomenological study of the cross-cultural experience of fear within the context of South Africa violence