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Call centre design, operation and optimisation : a structured and scientific based approach

Thesis (MScEng (Industrial Engineering))--University of Stellenbosch, 2008.

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Bibliographic Details
Main Author: Du Preez, Johan Joubert
Other Authors: Schutte, C. S. L.
Format: Thesis
Language:English
Published: Stellenbosch : University of Stellenbosch 2008
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access_status_str Open Access
author Du Preez, Johan Joubert
author2 Schutte, C. S. L.
author_browse Du Preez, Johan Joubert
Schutte, C. S. L.
author_facet Schutte, C. S. L.
Du Preez, Johan Joubert
author_sort Du Preez, Johan Joubert
collection Thesis
dc_rights_str_mv University of Stellenbosch
description Thesis (MScEng (Industrial Engineering))--University of Stellenbosch, 2008.
format Thesis
id oai:scholar.sun.ac.za:10019.1/2658
institution Stellenbosch University (South Africa)
language English
last_indexed 2026-06-10T12:47:13.037Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository
publishDate 2008
publishDateRange 2008
publishDateSort 2008
publisher Stellenbosch : University of Stellenbosch
publisherStr Stellenbosch : University of Stellenbosch
record_format dspace
source_str SUNScholar — Stellenbosch University Repository
spelling oai:scholar.sun.ac.za:10019.1/2658 Call centre design, operation and optimisation : a structured and scientific based approach Du Preez, Johan Joubert Schutte, C. S. L. University of Stellenbosch. Faculty of Engineering. Dept. of Industrial Engineering. Workforce management Performance management Operations research Dissertations -- Industrial engineering Theses -- Industrial engineering Call centers -- Design Thesis (MScEng (Industrial Engineering))--University of Stellenbosch, 2008. Call centres form an increasingly important part of the modern day business environment and perform an important role in the strategic and operational aspects of organisations. Call centres have emerged and developed to provide efficient and cost effective communication channels between organisations and their customers. Call centres are often the largest or only channel used to access customers or for customers to access organisations. Early call centres were seen as cost centres and operated in a similar manner, often resulting in poor and unsatisfactory performance. Modern call centres are being approached in a different way. They are aligned with the strategic objectives of the organisation and are seen as performance centres and revenue drivers. Modern call centres are dynamic and complex organisations, both technologically and operationally. Performance objectives are often conflicting and controlling parameters have to be finely balanced in a volatile environment. It is therefore imperative to utilise call centres effectively and efficiently. This can only be achieved by a structured and scientific operations research based approach. The research was initiated by the requirement of a call centre design and implementation as part of a larger business process reengineering project. The thesis provides an overview of the call centre environment and operational aspects. A structured call centre design model is reviewed and two aspects namely workforce management and performance management are found to form the core of the design and operations activities. The call centre design model is then integrated with the proposed workforce management and performance management models. These models are developed using scientific operations research approach. The structured modelling approach is then used to guide the design, operation, and optimisation of the call centre of the case study. The structured and scientific operations research based approach proved to be of great significance when confronted with the dynamic and complex call centre environment. Through using the structured approach the design, operation, and optimisation activities could be conducted successfully and performance objectives were reached. 2008-06-12T09:52:26Z 2010-06-01T08:54:38Z 2008-06-12T09:52:26Z 2010-06-01T08:54:38Z 2008-03 Thesis http://hdl.handle.net/10019.1/2658 en University of Stellenbosch application/pdf Stellenbosch : University of Stellenbosch
spellingShingle Workforce management
Performance management
Operations research
Dissertations -- Industrial engineering
Theses -- Industrial engineering
Call centers -- Design
Du Preez, Johan Joubert
Call centre design, operation and optimisation : a structured and scientific based approach
title Call centre design, operation and optimisation : a structured and scientific based approach
title_full Call centre design, operation and optimisation : a structured and scientific based approach
title_fullStr Call centre design, operation and optimisation : a structured and scientific based approach
title_full_unstemmed Call centre design, operation and optimisation : a structured and scientific based approach
title_short Call centre design, operation and optimisation : a structured and scientific based approach
title_sort call centre design operation and optimisation a structured and scientific based approach
topic Workforce management
Performance management
Operations research
Dissertations -- Industrial engineering
Theses -- Industrial engineering
Call centers -- Design
url http://hdl.handle.net/10019.1/2658
work_keys_str_mv AT dupreezjohanjoubert callcentredesignoperationandoptimisationastructuredandscientificbasedapproach