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Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products

Thesis (M. Sc.) -- University of Stellenbosch, 1997.

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Bibliographic Details
Main Author: Koch, Atel
Other Authors: Stellenbosch University. Faculty of . Dept. of .
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
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access_status_str Open Access
author Koch, Atel
author2 Stellenbosch University. Faculty of . Dept. of .
author_browse Koch, Atel
Stellenbosch University. Faculty of . Dept. of .
author_facet Stellenbosch University. Faculty of . Dept. of .
Koch, Atel
author_sort Koch, Atel
collection Thesis
dc_rights_str_mv Stellenbosch University
description Thesis (M. Sc.) -- University of Stellenbosch, 1997.
format Thesis
id oai:scholar.sun.ac.za:10019.1/55581
institution Stellenbosch University (South Africa)
language en_ZA
last_indexed 2026-06-10T12:46:40.081Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository
publishDate 2012
publishDateRange 2012
publishDateSort 2012
publisher Stellenbosch : Stellenbosch University
publisherStr Stellenbosch : Stellenbosch University
record_format dspace
source_str SUNScholar — Stellenbosch University Repository
spelling oai:scholar.sun.ac.za:10019.1/55581 Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products Koch, Atel Stellenbosch University. Faculty of . Dept. of . Consumers' preferences -- South Africa Confectionery -- South Africa -- Marketing Marketing research -- South Africa Dissertations -- Home economics Thesis (M. Sc.) -- University of Stellenbosch, 1997. Full text to be digitised and attached to bibliographic record. 2012-08-27T11:37:07Z 2012-08-27T11:37:07Z 1997 Thesis http://hdl.handle.net/10019.1/55581 en_ZA Stellenbosch University 76, [23] leaves : ill. Stellenbosch : Stellenbosch University
spellingShingle Consumers' preferences -- South Africa
Confectionery -- South Africa -- Marketing
Marketing research -- South Africa
Dissertations -- Home economics
Koch, Atel
Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products
title Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products
title_full Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products
title_fullStr Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products
title_full_unstemmed Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products
title_short Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products
title_sort marketing and product success criteria the perceptions of consumers of a supermarket chain store regarding selected products
topic Consumers' preferences -- South Africa
Confectionery -- South Africa -- Marketing
Marketing research -- South Africa
Dissertations -- Home economics
url http://hdl.handle.net/10019.1/55581
work_keys_str_mv AT kochatel marketingandproductsuccesscriteriatheperceptionsofconsumersofasupermarketchainstoreregardingselectedproducts