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The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions
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| Published in: | International Journal of Marketing Studies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868552851221905409 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | International Journal of Marketing Studies |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63291 |
| institution | FRELIP |
| journal_source_facet | International Journal of Marketing Studies |
| last_indexed | 2026-06-20T21:27:42.255Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_alt | El efecto de la calidad de la publicidad en Facebook en la intención de compra del consumidor: Un estudio SEM comparativo de Ghana y Guyana. Incorporando percepciones de confianza y riesgo L'effet de la qualité de la publicité Facebook sur l'intention d'achat des consommateurs : une étude SEM comparative du Ghana et du Guyana. Intégration des perceptions de confiance et de risque O Efeito da Qualidade da Publicidade no Facebook na Intenção de Compra do Consumidor: Um Estudo SEM Comparativo de Gana e Guiana. Incorporando Percepções de Confiança e Risco |
| title_auth | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_es_txt | El efecto de la calidad de la publicidad en Facebook en la intención de compra del consumidor: Un estudio SEM comparativo de Ghana y Guyana. Incorporando percepciones de confianza y riesgo |
| title_fr_txt | L'effet de la qualité de la publicité Facebook sur l'intention d'achat des consommateurs : une étude SEM comparative du Ghana et du Guyana. Intégration des perceptions de confiance et de risque |
| title_full | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_fullStr | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_full_unstemmed | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_pt_txt | O Efeito da Qualidade da Publicidade no Facebook na Intenção de Compra do Consumidor: Um Estudo SEM Comparativo de Gana e Guiana. Incorporando Percepções de Confiança e Risco |
| title_short | The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions |
| title_sort | the effect of facebook advertising quality on consumer purchase intention: a comparative sem study of ghana and guyana. incorporating trust and risk perceptions |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://ccsenet.org/journal/index.php/ijms/article/view/0/53250 |