Similar Items: The Impact of title sponsorship on customer-based brand equity: an evaluation of seasonal soccer tournaments in South Africa
- The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application
- Assessing brand image transfer in sponsorship
- The role of custom publishing in building customer-based brand equity
- The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks
- Injury Pattern of FIFA, CAF and UEFA Soccer Tournaments: A Retrospective Study of Selected 2002 Matches
- The relationship between transparency and customer-based brand equity in the FMCG industry
Author: Pillay, Pragasen
- The role of content marketing on the vehicle insurance industry
- Impact of solar water heating on Eskom's peak demand
- Design and implementation of variable speed wind energy induction generator systems for fault studies
- Exploring the Factors that Impact on the Attitude to Purchase: A spotlight on counterfeit luxury handbags among Durban's emergent Black Middle-class Females
- Examining the factors structures of brand loyalty of men’s deodorants among generation X and generation Y consumers in Cape Town
- Design considerations and implementation of an electromechanical battery system