Similar Items: Enhansing the brand building process for consumer commodity products through marketing and technical collaboration
- Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets
- The role of custom publishing in building customer-based brand equity
- Exploring the role of consumer brands In shaping employer brand attractiveness
- Assessing brand fit using conjoint analysis
- The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market
- Employer brand positioning to attract and retain talent and build brand coherence : an exploratory study in top global employer brands
Author: Kleyn, Nicola
- Enhansing the brand building process for consumer commodity products through marketing and technical collaboration
- Corporate reputation management : reconciling identity-image gaps
- The separation spiral : modelling voluntary turnover of women executives
- Effective crisis communication management: perspectives from public relations and communications practitioners
- The role of cultural values in evaluating brand extensions : individualism versus collectivism
- Exploring the role of the retailer marketing mix in stimulating consumer demand for sugar-free vs sugar-sweetened beverage variants