Author: Agenbag, Eben Haezer Gerhardus
Author: Blacklaws, Dean
Similar Items: Leveraging knowledge for innovative brand development
- Assessing brand fit using conjoint analysis
- Assessing brand image transfer in sponsorship
- Trademark and brand dilution : an empirical investigation
- The effect of the senses on the perception of a brand
- Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets
- A study of the brand characteristics of Oakley
Similar Items: Strategic innovation of business models by leveraging demand and supply chains in dynamics ecosystems
- Leveraging knowledge for innovative brand development
- A comparison of supply chain people competence between dynamic and developed markets
- Sustainable supply chain engagement in a retail environment : the case of Woolworths food suppliers
- Implementing forward-integrated supply chain strategy to improve operational efficiency in South African FMCG manufacturers
- Strategic supply-chain management by Matatiele Municipality
- Supply chain practitioners' perceptions of supply chain integration in FMCG manufacturing firms