Author: Human, Debbie
Similar Items: A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvement
- Evaluating an androgynous brand extension: the gender identity/ gendered brand relationship and influencing factors
- The relationship between individuals’ personality and specific brand personalities
- The role of gender in brand anthropomorphism of brand spokes-characters
- Employer brand positioning to attract and retain talent and build brand coherence : an exploratory study in top global employer brands
- Exploring the role of consumer brands In shaping employer brand attractiveness
- An exploration of the alignment between the leadership brand and corporate brand attributes