Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model
Advancements in online payment mechanics has revolutionised the monetisation of online games. One such method known as In-App Purchases (IAPs) - small purchases of virtual goods for real world currencies, has become a popular method of increasing the profitability of online games. In-App Purchases a...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
School of Management Studies
2019
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model
- Determinants of online food purchase for South African consumers
- The Influence of Gambling Advertising on Consumers' Gambling Purchasing Decisions
- Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model
- Fuel Type Preference in Car Purchases: A Gender based Critical Study
- The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-lifetime" wedding dress
- Factors Affecting Consumers’ Purchase Intentions Towards Recycled Products