Similar Items: An exploration of the alignment between the leadership brand and corporate brand attributes
- The role of gender in brand anthropomorphism of brand spokes-characters
- Exploring the role of consumer brands In shaping employer brand attractiveness
- A critical evaluation of the congruence between brand image and brand identity within the green marketing space
- The relationship between individuals’ personality and specific brand personalities
- Evaluating an androgynous brand extension: the gender identity/ gendered brand relationship and influencing factors
- A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvement
Author: Kleyn, Nicola
- Enhansing the brand building process for consumer commodity products through marketing and technical collaboration
- Corporate reputation management : reconciling identity-image gaps
- The separation spiral : modelling voluntary turnover of women executives
- Effective crisis communication management: perspectives from public relations and communications practitioners
- The role of cultural values in evaluating brand extensions : individualism versus collectivism
- Exploring the role of the retailer marketing mix in stimulating consumer demand for sugar-free vs sugar-sweetened beverage variants