Similar Items: Optimal media schedules in emerging markets a South African perspective establishing the inherent characteristics that influence return on investment for advertising spend.
- An exploration of the alignment between the leadership brand and corporate brand attributes
- A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvement
- The role of gender in brand anthropomorphism of brand spokes-characters
- The impact of return on equity and dividend payout ratios on stock returns in emerging financial markets in South Africa and Nigeria
- Consumers' motivations to engage with local brands on social media
- A decision support framework for the selection of appropriate time series forecasting methods in the retail sector
Author: Chipp, Kerry
- Location-based marketing in low-income markets
- The impact of changing individual cultural behaviours on the decision- making model for multinational entities in sub-Saharan Africa
- The impact of violence and intimidation on strike actions and their effect on union membership in the platinum mining industry
- The influence of algorithmic technologies on perceptions of autonomy in consumer decision-making
- Respect as a factor influencing the value proposition for low income consumers
- The application and relevance of spiritual leadership in the JSE Top 40 companies