Similar Items: The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception.
- Interpretation of campaign briefs between South African financial services and advertising agencies
- Essential marketing principles for non-profit organisations: Views of marketing managers
- Cause-related marketing in South Africa : effects of donations and rewards on consumers’ perceived motives, perceived fairness, attitudes and purchase intention
- Determining negativity in selected 2015 presidential election campaigns press advertisements
- The influence of non-profit visual and verbal communication cues in cause-related marketing on consumer attitudes and intentions
- The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
Author: Terblanche, N. S.
- The application of new product development principles in the pharmaceutical industry : a comparative study of marketing practitioners' perceptions
- Developing a scale to measure the benefits of co-production in the tourism industry
- Control measures in South Africa surrounding the tobacco and alcoholic beverage industry
- Exploring the contribution of an integrated coaching and mentoring framework to develop entrepreneurial self-efficacy in survival-driven entrepreneurs
- A study of the brand characteristics of Oakley
- A study on database marketing practices that raise consumer privacy concern : a proposed model for regulating database marketing practices in South Africa
Author: Human, Debbie
- A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvement
- The role of attitude and intentions in the adoption of banking services by Tanzanians
- The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception.
- The influence of feedback messages on neurophysiological responses in a non-profit context
- The corporate social dimension of the triple bottom line : a sustainable development perspective