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Wine purchase behaviour : product attributes, product knowledge, perceived risk and involvement

Thesis (MCom)--Stellenbosch University, 2018.

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Bibliographic Details
Main Author: Guse Janse van Vuuren, Carla
Other Authors: Pentz, C. D.
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2018
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