Similar Items: Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African study
- A study of consumer attitudes towards mail order catalogue marketing
- The effect of the senses on the perception of a brand
- Price versus brand : assessing the role of price and brand in low-income consumer decision-making
- A study of the brand characteristics of Oakley
- Wine and food pairings : investigating consumer preferences
- An investigation into whether young teens change their clothing consumer behaviour and brand preferences after the transition from primary school (grade seven) to high school (grade eight) in the South Western Cape
Author: Terblanche, N. S.
- The application of new product development principles in the pharmaceutical industry : a comparative study of marketing practitioners' perceptions
- Developing a scale to measure the benefits of co-production in the tourism industry
- Control measures in South Africa surrounding the tobacco and alcoholic beverage industry
- Exploring the contribution of an integrated coaching and mentoring framework to develop entrepreneurial self-efficacy in survival-driven entrepreneurs
- A study of the brand characteristics of Oakley
- A study on database marketing practices that raise consumer privacy concern : a proposed model for regulating database marketing practices in South Africa
Author: Pentz, Christian Donald
- Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African study
- Segmenting the South African wine market : a focus on involvement, motive/lifestyle and purchase behaviour
- Dealcoholised wine : motivations, preferences and perceptions of South African Generation Y consumers
- Evoked nostalgia, personal continuity and behavioural outcomes: a study of Generation X and Y consumers in a South African context
- A study of consumer attitudes towards mail order catalogue marketing